There have been changes over the years to how you can make money on Pinterest, specifically related to affiliate marketing. But Pinterest content is getting so much better, and every user is getting a more authentic experience.
Now, if you want to make extra money fast, most of the items on this list will take time to build. If you’re looking for something quick and easy, online surveys through Branded Surveys or Survey Junkie might be a better fit.
However, if you’re more interested in long-term strategies for making money — read on. There are opportunities for bloggers, virtual assistants, affiliate marketing directly through Pinterest, and more.
1. Become a Pinterest virtual assistant
Pinterest virtual assistants help bloggers, social media influencers, and online business owners optimize their Pinterest accounts. This includes things like:
- Creating pins
- Using Tailwind for scheduling
- Automating the pinning process
- Doing keyword research
- Working with Pinterest Ads Manager to run Promoted Pins (Pinterest’s version of Facebook ads)
- Creating sales funnels, opt-ins, and more
One of the things Pinterest virtual assistants like so much about the work is that it’s insanely flexible — you work when you want and where you want — and it stays interesting. Most Pinterest virtual assistants have several clients, and they perform different kinds of Pinterest management tasks for each one.
How much can you make as a Pinterest virtual assistant? Each client is worth around $500/month — sweet! If this sounds like something you’d be interested in, the Pinterest Virtual Assistant Course will teach you how to make money on Pinterest as a virtual assistant. You learn about everything in that list above, plus how to find, land, and retain clients.
Pinterest virtual assistants design pins and help business owners grow their business with Pinterest.
LEARN HOW TO START AS A PINTEREST VA
2. Start a blog
There are plenty of items on this list that will help you make money on Pinterest, but blogging has the highest earning potential of them all.
Over the years, Pinterest has become a massive platform that allows bloggers to reach millions of people on the internet every year. There’s a common misconception that Pinterest is just another social media platform like Instagram, TikTok, and the rest — but that simply isn’t true. It’s much more powerful in terms of helping bloggers make money with their content.
Just like you likely found this article by typing “how to make money on Pinterest” in Google — the same thing happens on Pinterest. It’s a search engine, but it’s based on images instead of text.
This is why bloggers in many different niches become extremely successful with Pinterest marketing, from food bloggers to personal finance bloggers and more.
Here’s the quick and simple version of how making money with a blog on Pinterest works:
- Start a blog! We highly recommend Bluehost, which is the hosting service this blog was built on. We love it because it comes with WordPress, and you can create a professional-looking site for less than $3/month. Learn more in our How to Start a Blog: Step-by-Step Guide.
- Choose a blogging niche (food, personal finance, fashion, etc.)
- Create content and post it on your blog, and monetize it with ads, affiliate products, or even sponsored placements
- Create a Pinterest account
- Create pins for blog posts you want to share on Pinterest (i.e. an interesting image that shows what your blog post is about)
- Post the image on Pinterest
Now there’s more to it than that, of course, but that’s essentially how it works. When a Pinterest user searches for something that matches your blog post, they’ll be able to see your Pin, click on it, and ultimately see your ads or buy products from you — and that’s how you make money with Pinterest.
Ready to harness the power of Pinterest and take off with your blog? The first step is to start one, and Bluehost has monthly pricing of less than $3/month.
3. Use Pinterest to drive traffic to your eCommerce site
If you have an eCommerce site (selling printables on Etsy, for example), you can drive traffic to your site and make money with Pinterest.
Here’s data that shows why Pinterest is an important tool for your eCommerce site:
- 90% of users say that Pinterest helps them decide what to buy
- 78% say it’s helpful to see content from brands they see on Pinterest
- 66% buy something after seeing it on Pinterest
- Pinterest brings in 33% more traffic to shopping sites than Facebook does
If you’re an online shop owner, you can utilize Pinterest in the same ways that bloggers do. That’s creating pins to promote new products, putting together boards for different styles or themes, doing keyword research, etc.
You can even create Promoted Pins, which look like normal pins but are basically Pinterest’s version of Facebook ads. You can optimize your Promoted Pins to meet different goals (traffic, brand awareness, app installs, etc.) You can choose to place ads in browse mode. But you can also do it in search mode, where you would pick the keywords a user would need to search to see your ads — this is a valuable placement because you’re getting ads in front of people who are searching specifically for your product, or at least ones like it.
4. Affiliate marketing on Pinterest
Affiliate marketing is when you partner with companies to promote products and/or services. The company gives you a unique link (affiliate link) that you insert in your posts or pins. When someone clicks on that link and makes a purchase, you’re paid a commission — this is called making a conversion.
Affiliate marketing is one of several different ways that bloggers make money, but it’s also a legit way to make money on Pinterest. You can find affiliates through networks like ShareASale, FlexOffers, and more. Once you have affiliates to work with, you create pins with affiliate links in the text.
Here are a few really important things to know about affiliate marketing on Pinterest:
- Some companies don’t let you post their affiliate links on Pinterest, so always check with the company’s affiliate manager and read the rules of your contract.
- Some companies will not allow you to take images from their site to be used when creating pins, even if you are an affiliate. Amazon is one example.
- When posting affiliate links, Pinterest does not want you to mask or shorten the affiliate link. They want you to be as transparent as possible.
- You always need to disclose your affiliate relationship. This is required by the FTC. The easiest thing to do is put #affiliate or #affiliatelink in your pin.
If you’re interested in learning more about affiliate marketing, whether it’s on Pinterest or through your blog, we highly recommend that you check out friend-of-the-blog Michelle Schroeder-Gardner’s course, Making Sense of Affiliate Marketing. She regularly makes around $50,000/month from affiliate marketing alone, and she’s done it all without selling her soul.
Affiliate marketing is one of the best ways to make money on Pinterest if you have a fairly large following, and this course explains how to get started.
5. Gain a skill from Pinterest and monetize it
Another way to think about Pinterest is as a huge learning library. You can put in the most random stuff and find that someone, somewhere has pinned something about it. You can learn how to decorate cakes, build furniture, make origami stars, and much more. Not only can you find all of these different things, but you can also collect and organize them.
But what if you did something with all of that knowledge you’re collecting? There are so many different things you can learn how to do on Pinterest, a lot of them are marketable skills, like:
- Starting a podcast
- Home organization
- Knitting or crochet
That’s just scratching the surface of what you can learn how to do on Pinterest. Rather than focusing on how to make money on Pinterest, think about what you can learn from Pinterest. And here’s the cool part: depending on what you decide to do, you can turn to Pinterest once again to promote your products or services.
6. Do a joint promotion with a brand
This is when a pinner works directly with a brand to create pins that promote the company’s products. It can be product placement things, like “10 ways to repurpose Coca-Cola cans” or “5 epic Airbnb vacations.”
To make money on Pinterest through a joint promotion, you’ll need a successful account and be able to create really awesome pins, which would include:
- The concept of the pin
- Brand placement
- Design of pin
If you’re looking for brands to work with, Pinterest recommends checking out the Pin Collective.
7. Help people shop your look
Shop the Look pins are a really popular way for pinners to earn money by promoting products they are literally wearing or using.
As long as your account is set up as a business account (what you need to do if you want to make money on Pinterest), you can create Shop the Look pins. For items you’ve tagged in your pins, someone can click on that little blue dot, see the item, make a purchase, and you earn a commission. In some ways, it’s similar to affiliate marketing, but it’s with individual products on individual pins.
8. Teach people your Pinterest strategy
When you get really good at any of those ideas above, the next step is to make money on Pinterest by leveraging your Pinterest knowledge.
If you manage to find several brands to work with you, other pinners will want to know how. Create some successful Pinterest campaigns for different clients, and give people that knowledge.
You can monetize your Pinterest knowledge with courses, ebooks, coaching, etc. Having a blog will help you share your journey and reach other people who want to do the same.